Top 10 Models scouted in London

Many of the world’s most successful models were discovered here in London. As you will see, their stories are proof that even the most glamorous of careers can start in the most unlikely of places. Lily Donaldson Born-and-bred Londoner Lily Donaldson was spotted by a Select Model Management scout at Camden Market in 2003 (she …

5 things to know before buying a Dyson Airwrap

The Dyson Airwrap hair styler is a new hair tool that allows you to curl, wave, smooth, and dry your hair all in one tool. The Airwrap uses technology utilising something called the Coanda effect to attract hair, wrap it around the barrel, drying and styling simultaneously with air rather than extreme heat. The tool …

Introducing BrandAlley – The Website Offering Designer Brands for High Street Prices

We all love designer brands. Not only do they make us feel fancy but they also allow us to copy the styles and trends of our favourite celebrities. The only problem is, these designer tags come with a large price tag that many of us can’t afford. So, how do you get the best in …

Your guide to ZARA in London: Store Opening Times & Details

Zara opened its first UK store in 1998 and is now one of the country’s high street favourites. There are 13 Zara stores located in greater London, including four on Oxford Street alone. Wherever you are in the city, you’re sure to not be far away from your next Zara fashion fix. Here’s our guide …

10 Essential apps for your visit to London

The days when you needed a foldout tourist map and guidebook to navigate London are thankfully long gone – now the best travel, entertainment and shopping information is available at the touch of a button via your phone. If you’re planning a trip to the capital, make sure you download some of these useful London …

5 of the best shopping destinations in the USA

Some people like to go to the USA to relax. Others like to go see the sights or explore its vast nature. But each year, thousands of tourists head to the United States for one purpose, and one purpose only: shopping. Lots and lots of shopping. The USA is one of the most popular shopping …

London’s Best Independent Clothing & Fashion Boutiques

London has some of the best shopping in the world. While the high street serves an important purpose, we love the array of independent boutiques dotted around the city.  So much so we’ve compiled a list of our favourite London boutiques that we recommend you browse at your leisure.   1. Start London Start have a women’s …

Norman Parkinson: 10 Things You Might Not Know

Norman Parkinson, the fashion photographer famous for his work with the Beatles, died in 1990 but his memory and photographic legacy lives on. If he were still alive, Sir Parkinson would have turned 100 years old yesterday, on the 21st April 2013. To celebrate his centenary, Google UK changed their logo for one day to …

London’s Chanel Lampposts – Romantic Legend or Urban Myth?

If you take a walk around the City of Westminster, you may notice something unusual about the lampposts that are found on every street. Painted in gold on a background of black, the unmistakeable shape of the Coco Chanel logo, formed from two interlocking letter Cs, can be found on every post. Is this architectural …

Christmas Gift Guide: Three must-have fashion books

If you are starting to think about Christmas presents for fashion-conscious friends and family, look no further. Here at LDNfashion we have been cosy-ing up with a cup of tea and three very different but equally chic new fashion titles that will fit the bill perfectly. A Well-Dressed Lady’s Pocket Guide by Karen Homer Is …